A business sign can look great when you’re standing directly in front of it. The real question is whether it still works when someone is seeing it from across the street or driving past at 35 miles per hour. Roadside sign readability depends on much more than...
When people think about a business’s brand, the first thing that often comes to mind is the logo. Maybe it’s the sign out front, the colors used on the building, or the company name. But your brand doesn’t live in just one place. From business...
Across towns, parks, and public spaces, there are places that naturally bring people together. A quiet walking trail, a small-town park, a memorial garden. These are the spaces where stories are shared, memories are made, and communities connect. Freedom Benches were...
Everyone at the 3i Graphics & Signs family is deeply saddened by the passing of our friend and colleague, Eric Olsen. He was my partner and friend for over a decade and I remember him with fondness and love. https://www.pressconnects.com/obituaries/bps125509...
Business owners spend a lot of time on business plans, securing funding and a location, and hiring people. Business signage can be an afterthought and it may not be as easy as you imagined to have the sign you sketched out. Municipalities generally have some kind of...
One of the easiest, most cost-effective ways to rebrand a business is through updated signage. Despite marketing automation, the internet and social media, the right sign in the right place is still the most effective strategy. However, rebranded signage shouldn’t...
